☰ Category

Assessment Of Women’s Empowerment - A Study Based On Five Districts


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Rs. 3,651

Availability: In stock

  • Product Description

The focus of the study is working wives and non-working wives and their involvement in family purchase and financial decision-making from the perspective of consumer behaviour and women empowerment. Family decision-making pattern of working wives and non-working wives shows that their behaviour varies according to resource contribution, type of decisions and products. The study is conducted in five district of West Bengal. The sample of the study consisted of 150 working wives and 150 non-working wives i.e. housewives from five districts of West Bengal, i.e., Kolkata, North 24 Parganas, South 24 Parganas, Howrah and Hooghly. The data are collected using the questionnaire based on interview technique. The context of the research explores the socio-economic variables which significantly contribute to explaining the variation of the family purchase and financial decisions making pattern of working wives and non-working wives. Women’s involvement in family purchase and financial decision-making contributes to women’s empowerment.

Product Specifications
SKU :COC64246
AuthorAnupam Karmakar
Number of Pages92
Publishing Year2013-02-19T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
0 Review(s)