Category

Attitude towards Immigrants

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
₹ 3,651

Availability: Out of stock

 

Delivery :

Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description
 

This study is designed to test whether or not animosity towards immigrants affects consumer animosity for an immigrant population’s country of ethnic origin. And if so, how does this relationship affect purchase intentions? The authors of this study develop a conceptual model of the marketing-sociology interface and discuss its implications for the theory and practice of marketing. The framework proposes animosity towards immigrants as an additional source for consumer animosity, as a supplement to the other previously discovered sources. We test and discuss the affect that animosity towards immigrants has on Norwegian purchase intentions towards Pakistani products. As an additive to the current research on consumer behaviour, the analysis here outlines animosity towards immigrants as an additional source of consumer animosity, an animosity that directly affects purchase intentions. Norwegian attitudes towards immigrants are partly influenced by fluctuations in the economy, along with the values and levels of integration among the immigrant community.

Product Specifications
SKU :COC63720
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
0 Review(s)