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Attitude towards Television advertising


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This findings is all about how intermediate students perceive the television advertising in terms of credibility, informative , pleasure and decision making variables. The existence of television advertising in recent decades has aroused the television from public with its impact. The demand of television advertising is evident today because it is both time efficient and cost effective. The television serves the main function of providing information for consumers. Measuring attitudes towards television advertising as a whole, as well as towards some aspects of it includes information value of the advertisements, credibility, i.e. to what extent advertisements should be trusted, decision making effect of advertising in the eyes of customers.

Product Specifications
SKU :COC64714
AuthorSurya Pokhrel and Bal ram Bhattarai
Number of Pages80
Publishing Year2013-03-06T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00