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Audience Behaviour towards Television Advertisements


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Advertisements play a major role in the purchase decision; they provide a real picture of the product and act as a good source of information. Television advertising has improved a lot and the application of creativity in advertising is amazing. The study focused on how audience behave and respond to the advertisements. Influence of ads, likeable factors in the television commercials and avoidance behaviour of the audience are also covered.

Product Specifications
SKU :COC14706
AuthorSaiGanesh Somasekaran
Number of Pages156
Publishing Year11/15/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00