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Authenticity and the Experience Economy


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Backpacking as a lifestyle and as a business has significantly grown in many parts of the world. Asia has become a popular destination among Western backpackers for its low costs and varied landscapes and culture. Throughout, backpackers seek to avoid the packaged and arranged tours in search of an idealized ‘authentic'' travel. Through an exploration of backpacking culture in South-East Asia, this work explores the relationships of ‘authenticity'' and the ‘experience economy'' from within the paradigm of the tourism industry. Through discussions of how authenticity is staged and consumed in a tourism context, recommendations and branding strategies for backpacking markets in South East Asia are provided.

Product Specifications
SKU :COC49214
AuthorKun Dong
Number of Pages116
Publishing Year2010-09-16T00:00:00.000
Edition1 st
Book TypeSociety & social sciences
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00