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B to B Marketing

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

In today's economy, maintaining profitable business-to-business relationships is not enough. You need the marketing tools that will help you grow. "B-to-B Marketing: Strategies for Driving Growth and Profit" is designed to help participants learn how to better understand, create, deliver, and profitably harvest value; build more precision in selecting markets; and establish effective communication. We can learn the keys for segmentation, targeting and positioning, and will leave with competencies to help drive business-to-business marketing processes for growth. Business-to-business international Internet marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organization’s competitive advantage. However, market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. Difficulties resulting from these new trends have been cited in the literature. Research into identifying what are the critical success factors for global market entry is rare. The goal of experiential marketing is to establish connections in such a way that the customers respond to a product offering based on both emotional and rational response

Product Specifications
SKU :COC15202
AuthorSuriya Murthi,Velavan M and Siva subramanian J
LanguageEnglish
BindingPaperback
Number of Pages96
Publishing Year4/24/2012
ISBN978-3659106842
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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