The study investigate factors affecting lower utilization of RCH services and people’s cognizance to various reproductive and child health programs in most populous state Uttar Pradesh using data from DLHS-3. Sources of media were deliberated in to five major categories. Friends and relatives are main source for dispersal sentience of ANC, institutional delivery and family planning whereas role of health professionals and electronic media comes subsequently. Women devouring sophisticated education, living in urban areas, belonging to upper wealth quintile are more conscious than those who are less educated, living in rural areas and belonging to lower wealth quintile. Respondent's and their husband's education, caste, place of residence, wealth index, age at consummation of marriage and age at first birth have significant positive impact on the utilization of ANC in the first trimester as well as in full ANC also. . Finding suggest for structural changes, Long-term bureaucratic commitment and channelize human resources to bursting sustainable change to enhance RCH services in most deprived state of India.