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BARRIERS TO INTERNET AND E-COMMERCE USE BY WOOD EXPORT FIRMS IN GHANA

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description
 

Internet and e-commerce use for export marketing enables export firms to reach the mass and ensure profitability as it removes all geographical constraints, permits the instant establishment of virtual branches throughout the world, and allows direct and immediate foreign market entry to the smallest of businesses. Today''s business life revolves around the internet and has made it compulsory for export firms to use and not an option to consider. However this is not the case of the wood export firms in Ghana. The purpose of the thesis is to describe the Ghana wood industry, the internet, and e-commerce (with emphasis on business-to-business e- commerce), and explore the barriers the firms in this industry face in using e-commerce and discuss about the way forward for these firms. The theoretical part reviews the Ghana wood industry, defines the internet and e-commerce, and provides guidelines and understanding of internet marketing in electronic marketplaces. The major barriers have been investigated in the empirical part by way of face-to-face interviews with the case firms and a meeting with an expert, all in Ghana.

Product Specifications
SKU :COC69259
AuthorEmmanuel Yakah
LanguageEnglish
BindingPaperback
Number of Pages84
Publishing Year2011-04-15T00:00:00.000
ISBN978-3639342741
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00