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Beliefs and Attitudes Toward Advertising in India

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 
Advertising beliefs are the building blocks of attitude toward advertising in general. Advertising has to rise above from just being a source of information. This means that advertisement contents and appeals used need more thinking. The advertising strategies must be based on identifying and anticipating the belief factors regarding advertising and the aspirations of the consumers. The macro goal of advertisers should be to develop messages that can best market their products while building positive attitudes toward advertising. Such attitudes can influence an individual’s attitude toward specific advertisements, the brand and ultimately the purchase. People with more favourable attitudes toward advertising in general find specific advertisements more acceptable, informative and enjoyable. To foster positive attitudes, the informative and entertainment value of advertising should be increased. This study also corroborates the view that, to be effective, advertisements should be informative, entertaining and credible. The importance of psychographic variables in determining the attitude toward advertising has been brought to the fore by the study.
Product Specifications
SKU :COC14456
AuthorSandeep Vij
LanguageEnglish
BindingPaperback
Number of Pages368
Publishing Year2012-02-06T00:00:00.000
ISBN978-3659129575
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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