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Beneath the Veil lies a Hidden Secret


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

In the Postmodern era, the rules used to measure, define and predict consumption patterns and behaviour have been rendered ineffective. Such consumers, especially in the realm of hyperreality, exhibit the kind of individuality that is hard to measure using traditional marketing and research tools. The unpredictability of their behaviour and their tendency to value the symbolic meaning of brands more than the utilitarian make it difficult to group them using conventional demographic variables. Within the domain of hyperreality, users are subjected to various influencing factors, which ultimately help to evolve their self concept. Over the course of the study, different themes emerged from the analysis of the primary data. The themes are discussed in detail and recommendations have been given, which focus on identifying gaps and relating the different ways marketers can fill them, such as by providing different options and services to meet the needs of the evolved self-concept of the post-modern consumer.

Product Specifications
SKU :COC15101
AuthorMaha Hasan
Number of Pages196
Publishing Year5/31/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00