Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Best Global Brands


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Rs. 3,651

Availability: In stock

  • Product Description

This book explains the definition of "best global brands", which is a term used in the Interbrand ranking of 2010. The book covers how this ranking is created and who the current leaders are in terms of brand value. In 2010, two brands in particular proved to be highly successful: Google and Apple. The rest of the book discusses both Google and Apple''s general business strategies, how they create new products and their marketing and advertising strategies over the last few years and analyses the keys to their success. A detailed analysis of their actions is necessary in order to discover a “secret recipe” behind their methodology. The conclusion discusses the "secret recipe" of both companies through a simple formula that can guide and give directions to other companies to enhance their success.

Product Specifications
SKU :COC71237
AuthorJulian Kutos
Number of Pages64
Publishing Year2011-09-14T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00