Between Globalization and Identity Promotion:


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Globalisation both as a concept, theory or practice, has come to stay. With it are the ever increasing gap between the developed and the developing economies of the world. In as much as globalisation has made accessibility to global information most easy in world history, there are obvious deleterious effects on indigenous socio-cultural practices of the people, especially in Nigeria, as one can say for Africa where culture remains the greatest unifying force of the people. Enmeshed in this global force, quite a number of Africans resort to frantic attempts through which at least the potency of cultural practices are defended against the global onslaught of globalisation. In this book, Emmy Unuja Idegu explores the place of identity promotion, using the vibrant and dynamic tools of Historical Playwriting, The Place of the National Troupe of Nigeria and the emerging Nigerian Home Video Movie Industry. It is the author's submission that while enjoying the benefits of globalisation, allowing Nigerian indigenous values to be submerged by global anti-people's forces will equate an avoidable annihilation of the essence and being of this most disadvantaged.

Product Specifications
SKU :COC33759
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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