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Beyond Cravings


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  • Product Description

Of the many comfort foods available, chocolate is identified as being the most craved, tellingly expressed by the coinage of such terms as “chocolate addiction” or “chocoholic.” It has become a fetishized commodity in the United States that people associate with reward, comfort, luxury and sensuality. “Chocolate consumption” is an appropriately ambiguous phrase for it may refer to either the purchasing or the eating of chocolate. The unresolved tension of this ambiguity draws forth the latent connotation of “consumption” where both meanings are combined – consumption is the act by which a consumer merges with a commodity. It is this deeper significance and its close relationship to the Marxist phenomenon of fetishism that I will explore. This paper seeks to answer the question, “How is chocolate an example of a fetishized commodity in 21st century U.S. society?” My study will touch upon the overall structural and supportive role of fetishism within the capitalist system, but primarily aims to clarify the exact mechanism by which the consumer class is successfully manipulated by it.

Product Specifications
SKU :COC52322
AuthorJamal Fahim
Number of Pages52
Publishing Year2012-10-05T00:00:00.000
Edition1 st
Book TypeSociology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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