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Black Box of 3 C’s (Customer, Company & Competitor) In Modern World

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Today, organizational success and performance depends on identifying, attracting, acquiring and maintaining customers in the highly intensive competition environment. The current research examine the problem of enhancing the organizational performance through customer relationship management capabilities (Customer interaction management Capability and Customer relationship upgrading Capability) in the presence of competition. Population of this research is mobile telecom sector in Pakistan. The random sampling design, sample size is 300 employees from different telecom organizations. They were administered the adopted questionnaire including, Customer relationship management capability (Customer Interaction management capability and customer relationship upgrading capability), organizational performance and competition intensity. Pearson Correlation, Regression, Moderated regression analyses tests were used for further analyses. The current study will enable companies to make a long term and strong relationship with their customers. This research would enable organizations to understand and use their capabilities better than was possible ever before.

Product Specifications
SKU :COC75151
AuthorNouman Shafique,Razzaq Athar and Tahir Saeed
LanguageEnglish
BindingPaperback
Number of Pages116
Publishing Year2014-12-09T00:00:00.000
ISBN9783659649752
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00