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Media Mix for Empowering Rural Women

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description
 

Women, the reservoir of productive human resource constitutes almost half per cent of the country''s total population. In India health profile of women is very low due to lack of nutritional education. Poor nutrition that continues into pregnancy leads to low birth weight baby, infant death and maternal mortality. To improve the health of women, this requires massive education for women through proper and need based media. There are different media used for imparting nutritional education but all these are developed without knowing the socio-personal, communication characteristics of women and none of the efforts of imparting nutritional education through media can give ultimate results. Therefore a gap arises among selection, designing, organizing and effectiveness of media. This book contains a full account of existing knowledge of the concept of media mix, steps for selecting the media mix, designing, implementation of media mix and it''s effectiveness in imparting nutritional education among rural women. This book shall be of immense value to the students, social scientists, extension personnel, media specialists, programme designers.

Product Specifications
SKU :COC101890
AuthorArpita Sharma
LanguageEnglish
BindingPaperback
Number of Pages124
Publishing Year2011-06-09T00:00:00.000
ISBN978-3639361605
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-18 00:00:00