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MEDIA PLANNING - THE IMPACT OF TV ADVERTISEMENTS ON CHILDREN

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can use fully inform regulation of advertising aimed at young viewers. It comes at a time when concern is growing about the effectiveness of television advertising in light of technological developments in media. Such developments include the rapid growth of television channels that are available via a number of platforms—terrestrial, satellite, and cable—and that are being further facilitated through the transition of broadcasting from analogue to digital transmission.Digitalization means not only more television channels for viewers to choose from but also greater scope for interactivity. This, in turn, may mean more power to consumers to select what to watch,when to watch, and how to watch.

Product Specifications
SKU :COC15408
Authormakarand upadhyaya
LanguageEnglish
BindingPaperback
Number of Pages220
Publishing Year10/23/2012
ISBN978-3659283093
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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