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BP’s Brand Image: “The Slow-Motion” Disaster

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

BP’s “Deepwater Horizon Oil Spill” case has attracted enormous media coverage, and the company is required to employ image restoration strategies to handle the incident and to diminish the effects of the spill on the brand image. The purpose of this book is to examine the image restoration strategies employed by BP after the Deepwater Horizon Oil Spill and to compare the British and American media coverage about the incident. In particular, this book is an attempt to reveal the effectiveness of strategies utilised to restore BP’s brand image by the theoretical framework of ‘Benoit’s Image Restoration Theory’ and will help in future referrals for the specialists on subjects of brand image, image restoration and crisis management.

Product Specifications
SKU :COC15174
AuthorHusnuye Kamanli
LanguageEnglish
BindingPaperback
Number of Pages108
Publishing Year7/27/2012
ISBN978-3659192593
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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