Brand Equity: A Consumer Perspective

 

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  • Product Description
 

Hotel industry in Asian region got paramount importance with respect to financial and economic resource. But, due to highly competitive industry in nature, services and products offered in hotel industry became commodities. While taking this issue into consideration, hoteliers are actively findings different ways to differentiate their products and services. This need marked branding as most strengthen strategies for competitive advantage and differentiation. In branding, brand equity is most influential perspective to work on academically and practically. Consumers’ perspective on brand equity is that strong brand reduced searching cost and perceived risk whereby offering quality product and services. Hence, this study evaluated the different perspective of customer based brand equity including service quality, brand image, brand awareness and brand loyalty in hotel industry.

Product Specifications
SKU :COC75057
AuthorNazia Hussain
LanguageEnglish
BindingPaperback
Number of Pages112
Publishing Year2014-04-18T00:00:00.000
ISBN9783659525629
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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