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Brand Image: An Application to the Hospitality Industry


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

A strong image is one of the key long-term success factors for a brand. After examining the meaning and the function of a brand, this research suggests how to improve its image. In particular, the book analyses the essential elements in managing a successful hotel brand. It evaluates the differentiating strategies to stay competitive and attract more guests. An emphasis is placed on the advantages achieved by building emotional connections and encouraging long-term relationships with customers. As empirical evidence, a study was undertaken to determine the impact that emotions play in the consumers' purchasing decision with a lodging facility. This research would be useful for hospitality professionals to better understand guests' needs and take adequate steps to improve their experiences. Consequently, they would be able to attract more loyal customers, increase their revenues and brand recognition.

Product Specifications
SKU :COC70649
AuthorIliyana Popova
Number of Pages60
Publishing Year2011-05-17T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00