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Brand Management In Retail Banking


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Baroda, Punjab National Bank, Bank of India, Canara Bank, Union Bank of India, Dena Bank, etc. There has been a dearth of research studies concerning retail banking in the area of Brand Management in the Indian Banking environment. The present study primarily focuses on the consumer’s perception towards brand management strategies carried out by their bank and elements of it are covered by customers preference for particular bank brand, importance of different brand management practices, customers perception towards various brand management strategies, customers expectations from Bank and its branches, customers overall experience and satisfaction from Bank Brand. Seven leading bank brands from public, private, and foreign sectors, have been selected for current research study.

Product Specifications
SKU :COC15083
AuthorRitesh Patel and Rajnikant Patel
Number of Pages520
Publishing Year2012-12-10T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00