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Brand Presentation on Consumer Preferences Of Rice in Singapore


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour “Red”, the word “Royal” and the mythical image “Phoenix” have the greatest positive effect on the respective aspects of rice brand perception.

Product Specifications
SKU :COC29242
AuthorLindy Han,Aaron Wee Benjamin Lum and Chen Shaochun
Number of Pages68
Publishing Year11/15/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00