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Brand Value Creation Through Stakeholders

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the customers only. However, recent researchers identified its importance into non- customer areas. Brand equity and brand value terms are discussed with special emphases on their relation with the relevant stakeholders. The main idea behind this research is to reflect stakeholders‘ relations and their role in the brand value creation for the energy companies in Pakistan. For this purpose, we have used Richard Jones (2005) ?Stakeholder model of brand value? which shows that brand value is not only created by the customers but also by the all other relevant stakeholders.

Product Specifications
SKU :COC42888
AuthorIrfan Ameer,Maryam Janvanmashmool and Amir Javanmashmool
LanguageEnglish
BindingPaperback
Number of Pages68
Publishing Year2010-10-01T00:00:00.000
ISBN978-3843358286
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00