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Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description
Revision with unchanged content. With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has be­come crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on “Positioning”. In addition, some journal ar­ti­cles and textbooks by Phil Kotler, D. Akers, and others support the need for differen­tiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by stream­lining their program offerings etc.
Product Specifications
SKU :COC14604
AuthorDaniel Peterson and Michael K. Freeman
Number of Pages172
Publishing Year5/14/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00