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Branding Approaches of Start-Up Companies

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description
 

This book presents the approach to branding activities of the biggest start-up companies of Switzerland. The goal is to analyze the practices and the level of reception of branding concepts by newly created companies. For this purpose, fifteen start-up companies in Switzerland were studied and compared from the branding and corporate communication point of view. Even though a vast literature covers the topic of branding for well-established companies, still very few studies focus on the crucial starting phase of a company. The study took place in 2006 and analyzed the branding activities of fifteen among the largest Swiss start-ups. The companies are analyzed from a branding perspective through interviews, observations, website and logo analysis. Theoretical and practical implications are illustrated, with the aim to extrapolate useful information for entrepreneurs.

Product Specifications
SKU :COC59220
AuthorSabrina Bresciani
LanguageEnglish
BindingPaperback
Number of Pages136
Publishing Year23.12.2014
ISBN9783639720013
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00
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