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Branding of Political Party Workers of Pakistan


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The implication of personified branding in order to brand the political workers of the parties can render the fine traces of democratic reform of Pakistan. This research has attempted to check the impact of promotional strategies upon the brand personality of the political party workers. Three hypotheses have been drawn. The first hypothesis verifies the existence of relationship between the promotional strategies exploited in order to build the persona of the political workers as political brands. The second hypothesis confirms the existence of the same relationship in the sole reflection of the opinions of political party workers. The third hypothesis ensures the relationship between promotional strategies and brand personality of political workers. This illustrates the subsistence of strong association between the effective deployment of promotional strategies and brand personality of the political party workers. This research is among the pioneer work being done in Pakistan on the Political Brand Development.

Product Specifications
SKU :COC71306
AuthorMansoor Ashiq and Farzeen Khan
Number of Pages264
Publishing Year2011-12-19T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00