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Branding Pakistan


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become reasonably dominant due to the concepts of differentiating and developing of identities for nations and destinations to compete with one another. The book first offers a description of the terms branding, nation branding and place or destination branding. An effort has been made to study the awareness and commitment of Pakistani students in branding their country Pakistan. Anholt’s Hexagon has been used as a model to check the cohesiveness of Pakistani students as brand ambassadors along with role of Government of Pakistan as a facilitator.

Product Specifications
SKU :COC15149
AuthorKashir Asghar
Number of Pages80
Publishing Year2/29/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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