Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Brandization - Through Brand Extensions

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 3,651

Availability: In stock

 
  • Product Description
 

Brand extension has been a major concern for many firms. It not only saves costs but can deliver a potential profit. There have been many studies on brand extensions. This book is about brandization which includes an outlook from consumer’s point of view in a Pakistani perspective. The book further attempts to explain consumers mind when they accept a brand. We take into account perceived similarity, brand credibility and last but not the least innovation as key differentials for Brand extension.

Product Specifications
SKU :COC15208
AuthorHanan Rafique
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year2012-02-07T00:00:00.000
ISBN978-3659173950
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00