Brand extension has been a major concern for many firms. It not only saves costs but can deliver a potential profit. There have been many studies on brand extensions. This book is about brandization which includes an outlook from consumer’s point of view in a Pakistani perspective. The book further attempts to explain consumers mind when they accept a brand. We take into account perceived similarity, brand credibility and last but not the least innovation as key differentials for Brand extension.
|Number of Pages||92|
|Book Type||Sales & marketing|
|Country of Manufacture||India|
|Product Brand||LAP LAMBERT Academic Publishing|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-07-24 00:00:00|