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Brandization - Through Brand Extensions


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Brand extension has been a major concern for many firms. It not only saves costs but can deliver a potential profit. There have been many studies on brand extensions. This book is about brandization which includes an outlook from consumer’s point of view in a Pakistani perspective. The book further attempts to explain consumers mind when they accept a brand. We take into account perceived similarity, brand credibility and last but not the least innovation as key differentials for Brand extension.

Product Specifications
SKU :COC15208
AuthorHanan Rafique
Number of Pages92
Publishing Year2012-02-07T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00
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