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Marketed By :  FastBook Publishing   Sold By :  Kamal Books International  
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  • Product Description

The small image with words, signs or symbols that together make a unique design known as a brand or trademark, holds a great power – it mirrors the identity of a commodity, service or company and serves as a guarantee of a quality. Moreover – today it promises a certain lifestyle, creates basis for communities and even shapes personalities. Read this book to learn more about the concepts of brands and trademarks, their various types and usage, as well as effect on society.

Product Specifications
SKU :COC71283
AuthorEdward R. Miller-Jones
Number of Pages192
Publishing Year2011-08-22T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandFastBook Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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