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Breast Size in Advertising

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

With the continuous increase in breast augmentation surgeries, accompanied by numerous women''s dissatisfaction with their current breast size, it is beneficial to consider the impact model breast size in advertisements, as well as breast size satisfaction, may have on consumers. The present study was undertaken to explore the effects of varying breast sizes in a print advertisement and women''s breast size satisfaction on their attitude toward the ad, attitude toward the brand and purchase intention.

Product Specifications
SKU :COC17087
AuthorMelanie York
LanguageEnglish
BindingPaperback
Number of Pages120
Publishing Year2010-12-12T00:00:00.000
ISBN978-3843380560
Edition1 st
Book TypeSociety & social sciences
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00