☰ Category

Breast Size in Advertising


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Product Out of Stock Subscription

(Notify me when this product is back in stock)

Rs. 3,651

Availability: Out of stock

  • Product Description

With the continuous increase in breast augmentation surgeries, accompanied by numerous women''s dissatisfaction with their current breast size, it is beneficial to consider the impact model breast size in advertisements, as well as breast size satisfaction, may have on consumers. The present study was undertaken to explore the effects of varying breast sizes in a print advertisement and women''s breast size satisfaction on their attitude toward the ad, attitude toward the brand and purchase intention.

Product Specifications
SKU :COC17087
AuthorMelanie York
Number of Pages120
Publishing Year2010-12-12T00:00:00.000
Edition1 st
Book TypeSociety & social sciences
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00
0 Review(s)