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Building Non-profit Communities Online


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Businesses and organizations are increasingly using online communities to extend brand loyalty from the real world to the virtual world of consumers and other key stakeholders. However, the return on investment for launching an online community can only be realized when appropriate audiences are attracted and interact. This two-phase research study explores a recently launched online community representing a rural hospital in South Carolina. This includes a literature review, in-depth description of the methodology used, results of a survey and textual analysis of a Facebook page, and a discussion of best practices and future suggestions. I hope that this study can prove useful in current and future discussions of the power of social media public relations and marketing, particularly for non-profit organizations.

Product Specifications
SKU :COC51144
AuthorMary Parker
Number of Pages132
Publishing Year2012-09-18T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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