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Bullwhip effect and its behavioural causes


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Bullwhip effect, beer game and the supply line underweighting theory are central to our knowledge of decision making in dynamic environments. This study identifies lacunae in the theoretical and empirical foundations of extant literature and proposes an alternate explanation, a “correction model,” explaining why overreactions occur. An improved framework is provided to measure information distortion in supply chains, which goes beyond order variance ratio. We adopt a multi-method research design, comprising a field case study based simulations and laboratory experiments. Findings of this study have been published in leading journals such as Decision Sciences and International Journal of Production Research.

Product Specifications
SKU :COC15485
AuthorTarikere T. Niranjan
Number of Pages184
Publishing Year9/14/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00