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Business Environment Case

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description
 

This book is related to management cases pertaining to different area of management say marketing, finance, human resource, business law, information and technology and economics. These cases are interesting, current, and concern a broad range of advertising and marketing problems pertaining to consumers, advertising agencies, and companies, including profit and nonprofit. They cover topic such as positioning ,media strategy, budgeting, sales promotion, personal ethics, marketing planning, creative strategy, brand management, pricing strategy, e-commerce, segmentation, targeting, buying behavior direct marketing, forecasting etc.

Product Specifications
SKU :COC14716
AuthorBinod Kumar Singh
LanguageEnglish
BindingPaperback
Number of Pages160
Publishing Year12/24/2012
ISBN978-3659311475
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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