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Business plan and marketing strategy to set up a fitness center

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The present document reports on research performed during the academic year 2010-2011 for the purpose of elaborating a business plan for the design of a new fitness centre in the neighbourhood of Liège. The book presents: the results of an external environment analysis, the Key Success Factors (KSF) in the fitness industry, a market research report, a detailed study of market potential carried out on the local level, the segmentation, targeting and marketing positioning, the budget for and distribution of advertising (ATL or BTL), the financial forecasts and business model of the fitness centre and, finally, the general conclusion.

Product Specifications
SKU :COC64177
AuthorSamuel Hannay
LanguageEnglish
BindingPaperback
Number of Pages116
Publishing Year2013-06-01T00:00:00.000
ISBN9783659199967
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00