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Business-to-business relationships


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.

Product Specifications
SKU :COC23233
AuthorMartin Hingley
Number of Pages336
Publishing Year5/24/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00