Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Businesswomen, dabblers, revivalists or conmen?


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Rs. 5,066

Availability: In stock

  • Product Description

This book is a study of selling and salespeople. Moreover, this is a study of reading, writing and rethinking academic, network marketing (NM) practitioner and media texts of selling and salespeople especially in social settings, such as in the network marketing (NM) context. The focus of this book is to examine two intertwined issues. Firstly, it wishes to explore and challenge concurrent representations of selling and salespeople within the academic community. Secondly, it wants to create an understanding of controversial representations and conflicting opinions of network marketing within academic and practitioner communities and in the media. Thus, firstly, this book provides new epistemological and methodological insights into mainstream academic sales studies and, secondly, creates new knowledge concerning a neglected marketing area, namely network marketing.

Product Specifications
SKU :COC49326
AuthorElina Oksanen-Ylikoski
Number of Pages192
Publishing Year2010-05-30T00:00:00.000
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-04-08 00:00:00