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Buyer and Seller Relationship in Malaysia's Dairy Industry

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description
 

This book examines buyer and seller relationships between dairy producers and milk buyers in Malaysia. The study investigates the determinants of long-term relationships. While relationship marketing has received considerable attention in many industry sectors, few studies have addressed the food industry. The existing agri-food studies emphasize long-term relationships, investigating variables such as trust, relationship quality and quanxi networks. This book addresses how buyers and sellers interact and what influences them to engage in longer-term relationships to improve their business performance.

Product Specifications
SKU :COC15084
AuthorBonaventure Boniface and Randy Stringer
LanguageEnglish
BindingPaperback
Number of Pages268
Publishing Year2012-11-10T00:00:00.000
ISBN978-3659250095
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00