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Buyer-seller relationship quality evaluation


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description

The main purpose of the work is to analyze the foreign system of relationship quality evaluation, their adaptation and build a new model to operate on Russian industrial market. For this reason, it was necessary to meet the following objectives: - to study theoretical aspects of relationship quality; - to consider foreign models of assessing relationship quality on industrial markets; - to analyze basic features of relationship quality evaluation in Russian industrial companies; - to create a new model of assessing relationship quality to be implemented on Russian industrial market; - to test the model of assessing relationship quality on strategic and dyadic buyer-seller interaction perspectives and carry out recommendations. This research can helps companies evaluate theirs activities in field of relationships with partners and develop further strategies concerning establishing and maintaining relationships.

Product Specifications
SKU :COC64356
AuthorMaria Kocherova
Number of Pages80
Publishing Year2013-06-01T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00