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Buying Decision


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Nowadays, consumers awareness towards real estate, especially housing has become an important element as it will lead the consumers to choose what they really wants. Previous research indicated that price, accessibility, and safety are among the dominant factors that effect the consumers buying decision. Therefore, this study intended to examine the relationship of independent variables (family, income, location and interior design) that influence purchaser on deciding to purchase real estate. A total 150 respondents were chosen to be the sample for this study and this study has been conducted in Kedah state in Malaysia. They were evaluated on their experience in purchasing real estate such as what influenced them, what affected their decision in purchasing a house and so on. From this study, family, location and interior design was indicated to provide the most impact on customer motivation towards purchasing real estates.

Product Specifications
SKU :COC71245
AuthorSarah Sabir Ahmad and Muhammad Qadri Azizan
Number of Pages68
Publishing Year2011-08-29T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00