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Can corporate entrepreneurship and corporate strategy match?

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

In the fast changing environment where competitive advantage should not be just gained, but sustained as well, companies need to continuously think in terms of innovation and differentiation. Coming up with several new products each year is not enough to compete and new ways to implement corporate strategy aimed at constant growth should be discovered. New tools for innovation should be observed. Therefore, corporate entrepreneurship should become an effective tool for innovation recognized at all the levels of organization and be properly structured and supported. It should be both employees’ and organization’s driven and successfully communicated around the company. The case of Philips vividly illustrates these statements.

Product Specifications
SKU :COC15790
AuthorKateryna Bondar
LanguageEnglish
BindingPaperback
Number of Pages52
Publishing Year2012-08-04T00:00:00.000
ISBN978-3848493333
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00