Cartoon Endorsement and Children Impulse Buying


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The purpose of this research study was to find out whether cartoon forces children to buy more impulsively. It means that when a children sees a cartoon endorsed product he keeps on insisting to buy that products until he/she get the product. Quantitative research approach was used to carry out this research study. The data was collected using survey questionnaires. For this purpose different school, shopping malls and neighborhoods were visited. Secondary data was also used to support the research study. From the research study it was concluded there is a relationship between cartoon endorsement and children impulse buying. It means when a children sees a cartoon endorsed products he/she insists his/her parents to buy the product.

Product Specifications
SKU :COC64674
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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