Challenges in Adoption of Mobile Banking


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Mobile banking, also known as M-Banking, mbanking and SMS Banking, is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions via a mobile phone. Mobile banking services provide time independence, convenience and promptness to customers, along with cost savings. This research primarily focus on challenges face by the Rural people while adopting themselves for Mobile banking in eastern part of Rajasthan in India.This research describe the main causes of non adoption of the technology as well as the solution and the ways by which mobile banking can be promoted and use as a very active and effective tool for mobile payments, salary and wages payments and money transfer among the rural people.

Product Specifications
SKU :COC62164
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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