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Changing Trends in Marketing Communications

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Marketing communication technologies are getting smarter and reach us in different ways we have never expected to be reached. In a world of attention, the very well known saying “Money makes the world go round” can now be modified into “Attention makes the world go round”. Such concepts as Entertainment Marketing, Permission Marketing, and Ideavirus are becoming increasingly popular and must be taken into consideration while trying to communicate different marketing messages successfully. The newly developed techniques generated interest to try to answer a question: What are the non- traditional marketing communication techniques and what is their potential in Latvia and Lithuania? In addition, the two sub questions are: 1. What have been the main trends in the development of marketing communication techniques in the world? 2. What is the applicability/effectiveness/appropriateness of advertising in toilets in Latvia and Lithuania? The results of the thesis give a good understanding of the importance of the non-traditional marketing communication techniques and is a good encouragement to use such techniques more frequently.

Product Specifications
SKU :COC71169
AuthorAiva Jaceviciute and Dovile Jurasiute
LanguageEnglish
BindingPaperback
Number of Pages56
Publishing Year2011-05-23T00:00:00.000
ISBN978-3844381009
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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