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Charitable Giving: What Makes a Person Generous?


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The motivations and demographics in the highest giving individuals is not very clear. What are characteristics of generous people? Available literature shows that charitable giving arises from a complexity of motives, attitudes, and demographic attributes. Some may give out of altruism, while others give out of egoism. Examining two groups of individual household data--those below the 1.2% medianpercentage of household income given to charity, and those above it, results showed that belonging to a religious congregation had the greatest impact on charitablegiving, followed by whether they volunteered within the past year. Other variables suchas home ownership, marital status, and education also had positive effects on charitable giving. Variables most closely linked to higher income had the strongest influence on charitable giving. This analysis should help executives at nonprofits seeking to increase funding identify ways to distinguish existing and potential donors that are likely to give more than average. To encourage increased donor activity, policymakers can encourage volunteering and civic engagement.

Product Specifications
SKU :COC81454
AuthorAndrew Ho
Number of Pages56
Publishing Year2011-07-26T00:00:00.000
Edition1 st
Book TypeSocial theory
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-08 00:00:00