Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Choosing between mainstream and complementary treatments in menopause


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Rs. 3,718

Availability: In stock

  • Product Description

The general purpose of this study was to gain a deeper understanding of how women make choices for complementary or mainstream medicines. The study has two components. First, media messages were analysed and deconstructed to see how health stories were being framed in leading media outlets that target women. A comparison of what was being promoted to Australian citizens compared to Fijian citizens, by means of content analysis techniques, is discussed. The second part of this study consisted of 26 semi-structured interviews with women aged 45-55 years in both countries to determine how they justify choosing a particular medical treatment. This study shows it is imperative that media provide accurate representations of the evidence so that consumers can make a well-informed decision based on reliable data. This study supports media literacy programs to help consumers develop skills to critically appraise and interpret media messages. Likewise, media producers need to be informed on how to produce media messages that minimise potential harm to the audience. The use of advisory boards for all medical reporting in media could ensure set guidelines for producers to follow.

Product Specifications
SKU :COC76747
AuthorMindy Hegg
Number of Pages92
Publishing Year2014-03-18T00:00:00.000
Edition1 st
Book TypeMedicine
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00