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Church Marketing


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The use of churches as a research context has become increasingly common in studies of non-profit and services organisations. Although the implementation of marketing techniques in the church context has been extensive, there has been little examination of the effectiveness of these methods in encouraging church participation. It is thus apparent that there is a need for more research in this area to examine the potential role of concepts such as ‘market orientation'' and ‘brand image'' in affecting church participation. The present study offers significant practical implications for non-profit managers in general and church leaders in particular. It provides an understanding of how market orientation and brand image can help churches to better serve its existing and prospective members.

Product Specifications
SKU :COC22748
AuthorRiza Mulyanegara
Number of Pages268
Publishing Year2010-04-03T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00