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Client-Agent Relationship Dynamics in Advertising Agencies

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Now-a-days the global business environment has become incredibly complex and competitive due to the economical crisis. At the present time building up a satisfied relationship with customers seems to be more important than ever. Advertising Agencies are one of the most highlighted service industries all over the world. The empirical focus of this study is the relationship between client and advertising agency. It is a complex procedure with each side owning a key to the great financial benefits associated with success. It is said that marketing is part science and part art, and in no other arena is this as apparent as in the client/agency relationship.

Product Specifications
SKU :COC64936
AuthorRahma Akhter
LanguageEnglish
BindingPaperback
Number of Pages56
Publishing Year2013-06-19T00:00:00.000
ISBN9783659416132
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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