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Coffee Retailing Chains and Coffee Drinking Culture Trends an Latvia


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  • Product Description

The paper explores coffee retailing chains and coffee drinking culture trends in Riga. The research design consists of qualitative interviews with coffee retailing chains representatives, collection of marketing materials about the companies, overview of coffee related articles in media, statistics about coffee and survey about demand for coffee among coffee consumers. The results were analyzed and discussed with help of Marketing Mix, Porter’s Five Forces Analysis and Strategic Group Analysis. The main findings show that key players dominate in the market; new entrants bring more competition and variety; coffee drinking culture is developing; new trend, take-away coffee, is becoming popular; there are unfilled niches in the coffee retailing industry in Riga. The research can be used for marketing purposes by the existing companies or new entrants.

Product Specifications
SKU :COC69822
AuthorNatalija Jepancinceva
Number of Pages64
Publishing Year2011-09-05T00:00:00.000
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00