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Common Attitude Development Towards Advertising In Pakistan

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The research study intends to investigate the role of general attitudes towards advertising in Pakistan. Attitude development here pertains to the evaluative criteria that consumers select by the degree of product information available, social affiliations and hedonism. Exposure to advertisements is specifically analyzed in the form of Mass Media advertising including television, radio and newspaper etc.Advertising is considered as both an institution and an instrument in Pakistan. The institution component plays an economic role in our society while the instrument component measures the qualities and failures of advertisements.The analysis reflects that the emotional appeals accompanied by nostalgia highly attract the potential consumer towards advertisements followed by product information & social integration Therefore, this book provides a guideline for advertising companies to not only focus on consumer perceptions but also on the latest promotional gadgets that promote mass media tools.

Product Specifications
SKU :COC64599
AuthorQazi Mohammed Ahmed,Majid Aleem and Fatima Z. Nasir
LanguageEnglish
BindingPaperback
Number of Pages96
Publishing Year2013-03-04T00:00:00.000
ISBN9783659359293
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00