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Communicating News via Weblogs


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

Revision with unchanged content. Newspapers which concentrate on their traditional information channels are faced with a decreasing readership. At the same time, innovative commu­nication tools like CMS-based weblogs, podcasts and RSS feeds conquer the WWW. Can weblogs help the information industry to increase readership loyalty? This study examines in how far the news language of weblogs differs from the news language in traditional print or online newspapers. A particular focus is set on oral language and its sociolinguistic functions. The analysis should help to answer the questions: - Can weblogs help to minimize the distance between journalists and rea­ders? - Can weblogs assist in attracting a new kind of readership? - Can weblogs assist in raising readership loyalty? All results can also be transferred from journalism to public relations and mar­ke­ting: - Can weblogs help to provide you closer insight into your customer needs? - Can weblogs assist in attracting new target groups? - Can weblogs assist in raising customer loyalty? The book is addressed to professionals in Communications like editors, jour­nalists and Communications Managers. It is also directed towards researchers in Linguistics, Communications and Journalism.

Product Specifications
SKU :COC51011
AuthorUlrike Michels
Number of Pages152
Publishing Year2012-03-26T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00