Political marketing today is one of the fastest growing industries and areas of interest for researchers. The results of political parties in elections today largely depend on the well organized and successful campaign communication. Paving the issue of communication in election campaigns, researchers are faced with many new aspects and challenges that the phenomenon of communication raises the level of the target itself. This book, besides the extremely useful didactic value as an introduction to the problem of communication in the election campaign, also can be used as a serious tool for mapping the entire range of issues for successful political representation and public feedback. The fresh way, in which elaborates the problems of the permanent campaign, PR specialists, political advertising, branding and spin in campaigns such as phenomenology of indirect and direct communication in election campaigns make this work an inevitably reading for anyone concerned with communication in political campaigns.